Highpoint Group

Indonesia, DKI Jakarta, Kota Jakarta Barat

Retails (Furniture)

Product Marketing Specialist

Experience Staff

Full-Time

Working Mode : WFO

Not Displayed

Job Responsibilities

Conduct market research covering trends, pricing, product specifications, customer needs, promotions, and competitor activities
Perform product and market analysis and provide recommendations for new product development and improvements to existing products
Lead product development processes from market need identification through product concept, coordination, and launching
Develop and propose promotion, communication, and collaboration strategies to increase product awareness and sales
Analyze sales, product performance, and customer feedback to identify products with potential and those requiring development
Build and maintain relationships with Designers, Interior Designers, Architects, Consultants, Contractors, and other relevant parties
Provide product knowledge and technical explanations to sales teams and customers
Conduct competitor product benchmarking and provide recommendations on pricing, features, materials, design, and product positioning
Coordinate with Sales, Product Design, Procurement, and relevant teams to ensure products meet market and project needs

Job Requirements

Minimum S1 education from any discipline, preferably Marketing, Management, Interior Design, Architecture, or related fields
Minimum 2 years of experience in Product Specialist, Product Development, Marketing, Sales, or related fields
Strong market and product analysis capabilities
Strong communication, presentation, negotiation, and relationship building skills
Good English language proficiency
Digital marketing or digital strategy knowledge is a plus
Creative with commercial awareness and ability to identify product development opportunities
High mobility and ability to work independently and as part of a team

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